CEO, United States was launched in 2006 by a team of experts with many years of experience in both jewelry industry and e-commerce with a simple goal of providing the best online jewelry shopping experience for their customers.

Unlike other jewelry sites, is not an extension of a standard retail store but an exclusively Internet-based company. By controlling our sourcing, manufacturing, and product distribution, we can bring fine jewelry to the public at exceptional prices while raising the quality bar on the competition. has offices at the heart of New York Diamond District, which allows us immediate access to some of the best resources in the jewelry industry, both locally and worldwide.'s mission is to provide extraordinary value, exceptional quality, and unmatched service with the widest diamond jewelry selection available, as secure as possible, to its customers.

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    Online Retailer of Fine & Fashion Jewelry

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